In B2B industries, those first impressions are even more important – as businesses themselves, it’s easy for your potential clients to notice shady, manipulative, or poorly conceived advertising tactics. Some businesses might think simply announcing their presence in an area is enough to draw in more clients, but the way they go about it will definitely be scrutinized. Building Stronger B2B Relationshipsįirst impressions are among the most important elements of any branding effort by a business. Because recipients of direct mail advertising will hold physical copies of obviously personalized pieces of content, they’ll be more likely to engage with your brand – whether it’s for long-term customer relationship management or simply attracting potential clients. By concentrating your resources on a specific number of accounts within a more narrow market, your marketing team can personalize each campaign to generate key engagement with those businesses.ĭirect mail marketing is nothing short of spectacular for account-based marketing. Rather than targeting a wide swath of the population or a list of potential leads, B2B companies have realized that account-based execution of marketing tactics can be far more beneficial. Let’s take a look at some of the ways direct mail marketing excels at delivering consistent results for B2B companies. With direct mail marketing, B2B companies can benefit in numerous ways that the more digitally-focused marketing techniques struggle with or outright fail to achieve. But what more businesses should try is a mix of these alongside traditional direct mail marketing. Many try email marketing, social media marketing, paid ads online, and other “modern” marketing strategies. SeQuel’s full suite of in-house services have helped hundreds of brands effectively launch and scale direct mail campaigns.Business-to-business (B2B) companies are always looking for ways to improve their marketing efforts and bring in more clients. What makes them unique from other direct response agencies is their proprietary, data-driven approach to audience targeting and program testing, and their keen ability to integrate digital and direct mail programs together. Whether you’re looking to build a new campaign from scratch, improve an existing campaign, or integrate mail into your digital marketing strategy, SeQuel Response can help take your direct mail programs to the next level of growth. See if direct mail can work for your company – you can model your estimated ROI and CAC using their handy direct mail calculator found here. They say that over 80% of the clients they onboard that are new to the direct mail channel can scale their programs significantly within 3 months.
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